GUESS x FriendsWithYou x J Balvin

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Bringing imagination to life

This project was creative directed by world renowned contemporary artists Friends With You (FWY). By doing a collaboration with global fashion brand GUESS?, they wanted to bring their fun and imaginative characters to life with a surreal animated world. Add also the international superstar subject for the campaign, J Balvin. MMG was tasked with the storyboard, pre visualization, technical execution, animation, essentially a soup to nuts service to make this ambitious project a reality. The campaign was globally distributed and made a significant impact in the fashion, contemporary art, and music world.

Behind The Scenes